Sonos is known for creating some of best speakers around, so it is only fitting that their packaging reflects a vibe that reinforces the high-end quality of their products, with a special opening ceremony to boot.
“For Sonos Playbase, we wanted to extend our premium packaging portfolio and create a unique experience that would fit seamlessly into the customer journey between the point of purchase and first pressing play.”
“Our ultimate goal was to make sure owners could enjoy the product as quickly as possible, but we also wanted to build anticipation in the unboxing experience so they feel as if they’re opening a gift.
