Cinq a Sept Vermouth is a Wine Made With Happy Hour in Mind

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Cloudy Co designed this adorably quirky packaging for Cinq à Sept, a wine that takes inspiration from after work happy hours.

“Cinq à Sept is an aromatic Pinot Noir vermouth from winemaker David Chapman of Allies Wines. Botanicals such as star anise, orange peel, green coffee beans and wormwood were steeped in fortified wine for six weeks to create this distinctive drink.”

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“The name, taken from a French expression (literally ‘five to seven’), refers to the two hour window between 5pm and 7pm when friends and colleagues pause between the working day and home to enjoy a drink. Originally cinq à sept was a reference to a time used for a tryst between lovers or a moment to visit one’s mistress.

The label has been letterpress printed by Chapel Press on Manter Cotone Bianco.”

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Designed By: Cloudy Co

Designer: Claudia Passera

Printer: Chapel Press

Client: Allies Wines

Location: Melbourne, Australia