Four of a Kind is The Unique Card Game With Beautiful Typography

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Goods & Services Branding designed this elegant and unique take on playing cards as an internal project and the results are stunning. Each deck of cards were designed with a specific card game in mind, but the real star of the show is the beautiful custom typography that adorns each of the cards.

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“For this project, we wanted to reimagine what playing cards could look like if they were designed for specific games. We selected four different games-Solitaire, Poker, Hearts and Crazy Eights-and created custom decks for each. The aim was to highlight the roles that each card plays in its game, without removing the cards' functionality for any other game.”

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“The result was a set of four unique decks, complete with a custom typeface, ‘Flush,’ for the numbers and rules for each game.

The entire project was digitally printed on Canada's first Konica Minolta KM-1 short-run UV inkjet press. Using digital printing allowed us to collate the decks inline, which contributed to the efficiency and accuracy of the process.”

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“We used block-out paper to ensure the integrity of the faces (i.e., so there would be no show-through), with an AQ coating to give them the appropriate finish to be used as playing cards.

For the packaging, we sourced vintage, 40-year-old metal closures; their style and patina reinforced the overall heritage look and feel for the package.”

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Designed By: Goods & Services Branding
Art Director: Carey George
Designers: Nic Bradford, Taylor Toth, Derek Moxon
Printer: Flash Reproductions
Content: Mike Barber, Sue McCluskey, Erinn Steringa
Production: Derek Moxon
Project Management: Sam Croll
Location: Canada