Uneka Concept & Bobby Ghoshal designed this simple yet shiny packaging for Candid, a brand that wants to help you make your straight teeth dreams come true. We love the rainbow foil details that elevate the look of the brand.

“Candid takes the art and science of aligning teeth to an entirely new level. Their do-it-yourself kit offers an at-home solution for straighter, brighter teeth through the use of clear aligners and whitening foam.”

“Uneka’s job was to create packaging that helped build Candid’s brand identity while elevating the moment of truth. Because the product is clinical in nature, we needed to ensure that the finished piece was authoritative, but not intimidating. It also needed to reflect Candid’s casual, easy-going voice to further that feeling of friendliness and approachability. Our solution was to design packaging that was able to convey a message of simplicity, while at the same time, instilling a sense of order.”