The Doux is a hip hop inspired natural hair care line that has recently been introduced to the hair aisle in Target. Bright neon colors and 90’s inspired brush lettering make for a nostalgia inducing packaging solution that will look great in your bathroom.
“Hip hop’s influence stretches far and wide, especially when it comes to beauty. Now, thanks to Atlanta-based hairstylist Maya Smith, the two worlds are colliding again in the dopest way possible.
The Doux isn’t your average hair-care line. No, it’s what Dre’s character in Brown Sugar might describe as the perfect verse over a tight beat: curl and coil-friendly products with good-for-you ingredients, all wrapped up in vivrant packaging with product names inspired by hip hop’s most creative era. ‘I grew up in the 80s and 90s,’ Smith tells Refinery29. ‘Being submerged in hip hop during my development as a young creative has shaped so much of who I am as an artist. It’s linked to every significant experience I’ve had in life, which is why it’s no surprise that my brand is so heavily-inspired [by it]. It’s an authentic reflection of everything I love.’”
