This Wine Aims To Capture The Tempo and Culture of City Life


PG Branding designed this dynamic packaging for Me Sorta wines. The bold monochromatic illustrations paired with modern typography make for an eye-catching design solution overall.


“Under the scope of the project our team engaged in activities connected with the brand name for fine wines. The primary goal was to attract a younger targeted audience and become a youthful brand. While choosing an idea, the authors fixed upon such abstract notions like the culture and tempo of a modern city. The key visuals are based on the landscape of a city at night. The color of light varies depending on if it’s a red wine or a white wine and also varies depending on the type of wine.”


Designed By: PG Branding
Name: Lesha Sosnitskiy
Design: Nastya Pantsevich
Management: Vital Yatskevich
Location: Belarus