Abracadabra is The Perfume Mixing Magic With Minimalistic Design


Noreste designed the elegant packaging for Abracadabra, a sophisticated perfume that was given out as a Christmas gift. The perfume and packaging feature a minimalistic approach that allow for an understated sense of luxury.


“Design studios bring projects to life based on their client’s needs. However, what if you’d like to explore new and challenging design paths, without depending on an external request that could activate these ideas?

We decided to launch our own product, an object intended to become a Christmas present. We developed a line of 7 perfumes with their respective packaging, indulging the senses through a main protagonist, ‘Alchemy’; where mysticism and magic are verbally and graphically conceptualized throughout the design.”


“Avoiding slideshows in web pages and presentations, we are able to show our creative potential from scratch, creating a product with a personality, able to portray our identity and essence through a complete and unique experience.”


Concept and Design: Noreste
Copy: Yasmina Lancina
Location: Barcelona, Spain