Robot Food designed this beautifully saturated packaging for Gourmade, a new line of high-end frozen cuisine.
“New to the category, Gourmade’s range of premium frozen mains, sides and desserts come with a delicious new positioning, identity and packaging design from Robot Food.
Gourmade is a new ‘frozen from fresh’ ready meal brand about to take frozen foods into the 21st century. Brand owners, Jo and Glenn Devenish, had identified a need for frozen food of exceptional quality and greater variety, that offers guilt-free satisfying meals without the faff. After purchasing a small frozen ready meal company, they asked Leeds-based, strategic branding agency, Robot Food to create a new brand.”