Apus Agency has created the packaging for the specialty coffee brand, Biji Coffee.
“Biji Coffee is a young, Russian company of coffee roasters, experts in specialty coffee beans, which are grown high in the mountains and are selected manually. The Biji team started with Indonesian coffee and spent 6 months in Indonesia, seeking out local farmers and the best coffee beans. Therefore Biji got an image of being a travelling company. In two years the company embraced almost all coffee belt regions: Africa, Arabia, Central and South America, Asia and got many requests from Russian coffeehouses for roasted high-mountain specialty coffee. To supply the demand of HoReCa, the company felt a need to create new packaging for use in the B2B sector.”
“The main task from the client was to make the packaging cheap in production, so the company could keep up with a competitive price. Cheap packaging for expensive coffee? Why not!
