When it comes to sustainability, the three R’s serve as everyone’s number one motto: reduce, reuse and recycle.

Yet, when it comes to our bathrooms, we tend to throw that slogan out the window by collecting a plethora of plastic tubes and bottles. Sure, some if not most of the packagings are recyclable, but it’s more than likely your shampoo bottle is destined to spend an eternity in a landfill. Which is sad, considering great brands like Stop The Water While Using Me!’s packaging promotes an important cause with its branding alone.