Ever heard of the Pink Tax? Well, if making seventy-nine cents on the dollar isnât insult enough, women also pay more for common items, like clothing, pain relievers, and shampoo. Whatâs more, these products are often designed with an ill-conceived vision of what women like (pink! flowers! um, more pink!), rather than putting in serious thought on female-first design.
Billie is looking to change all that. Created for women, by women, they offer a razor subscription service along with products like lotion and body wash.