Introducing rOcean, the World's First Personalized Water Ecosystem
By: Casha Doemland
Sunjay and Mohini Boparai Guleria, a husband and wife duo, are transforming the sustainable water game with a compact, chic countertop device.
Their son. Worried about the type of world he would one day inherit, more specifically the oceans pollution, they sought a smarter way for people to have the convenience of pre-filled plastics bottles without the waste.
rOcean, the world’s first personalized water ecosystem, offers the most advanced water filtration, carbonation and flavors straight from your tap. The device comes with customizable magnetic faceplates, making the device versatile enough to fit the aesthetic of any and every kitchen, and fits right on your counter.
With a filtration system performing 15 times better than typical industry pitcher filters, rOcean removes lead, asbestos, cysts, chlorine, mercury and 70 other contaminants for clean water in seconds!
If you prefer a little bit of carbonation or flavor in your quality H2O, it's as simple as the push of a button. Both can be personalized and saved to the rOcean app, providing you with the perfect refreshment each and every time.
The magic doesn't stop there though. rOcean's personalized bottles come equipped with an RFID tag. Simply place your bottle beneath the machine and watch it fill automatically with whatever was last in it.
To add to the convenience, the app has smart alerts that let you know when filters need to be changed or CO2 needs to be refilled – all of which can be ordered directly from the app and shipped to your door before you run out. It even tells you how much money and plastic you are saving, so feel free to give yourself a pat on the back everytime you make a drink.
Now, the part that takes it a step up from PepsiCo’s recently launched Drinkfinity? Recyclable refill pouches. For $15 a pouch, you can flavor 60 liters of water from subtle hints of fruit to healthier takes on sodas and vitamin enhancements. These patent-pending pouches are dishwasher safe and leave you without the guilt of single-use throwaway pods.
So, what's the catch?
rOcean is not available until December 2018. While backed by some of the industry's top investors, the startup company took to crowdfunding to provide special perks (mad discounts) to its early supporters. Once the goal is met, it's off to the manufactures and eventually, your doorstep.
With all that being said, rOcean is basically offering you a way to save the ocean, your money and your time. Are you game?
LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.