When it comes to Brands in 2018, we want it all.
Our brands are an extension of our identity. The products we buy today are more than just products, they represent who we are and the values we hold to be true. And when we purchase our values, the brand’s packaging plays the role of reflecting those values back to us from the shelves. When it comes to wellness, we want everyday products to look and feel healthy and wholesome. For luxury goods, we want the quality of the product to extend to the quality of the packaging. We gravitate towards nostalgic products that evoke an analog and old-school feel, yet are still modern enough to remain timeless. We want brands that don’t even look like brands as we know them in a traditional sense, with logos and defining marks becoming secondary to the artwork or messages that define the brand.
With so much choice on the market today, our expectations for exceptional products and packaging have become more refined, and brands are racing to keep up.
