The Dieline’s 2018 Trend Report: Retail Spaces Become Brand Experience Spaces
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As social interaction diminishes, smart brands will reinvent their spaces for people to connect, interact, and discover the brand versus just shopping the branding online. We will see the rise of Insta-Ready retail designs, perfectly curated for that gram. Limited time pop-up stores will emerge as interactive experiences change the way the retail world operates as big chains like Macy’s and Sears continue to downsize. Some studies suggest that for every company closing a store, 2.7 companies are opening one, and by online retailers creating brick and mortar shops, the online and real-world shopping ecosystems are merging.
Gentle Monster is the Lady Gaga nightmare we’ve all been waiting for. And they sell sunglasses. According to Design Week, they’re “not sure how they fund it, but the pace of store refresh this Korean eyewear brand adopts is setting new benchmarks for retail experience. Apparently, its Shanghai store has a ground floor refresh every 25 days, driven presumably by the smartphone generation’s insatiable appetite for Instagrammable news.”
Saks Fifth Avenue has now expanded beyond clothing by opening a “prison-style” boot camp class taught by formerly incarcerated trainers. ConBody, is Saks’ first-ever in-house fitness studio and a part of The Wellery, the retailer’s new expansive health and fitness concept space.
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