Have you ever Googled a product and found an advertisement for it in your Facebook feed a just minutes later? Same here. Or maybe you were just thinking about buying something and you saw an ad for it on Instagram the next day. Scary, right? It’s like the algorithms know you better than you know yourself (fact – they do).
But consumers aren’t just piles of data, and brands know that shoppers want to forge personal connections with the products they use every day. In order to do that, they need to curate an experience for every shopper. Consumer demand for personalization is on the rise, and the use of big data is enabling brands to go hyper-personalized.
These products are designed just for you.
