Purabon's Protein Balls Come With a Bold Tattoo-Inspired Look

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Australian agency Dessein created this bold packaging for Purabon protein balls. The black packaging comes with a pop of color, making for a unique design that stands out. Line work illustrations are reminiscent of traditional style tattoo work, and provide a hip edge to the product.

“Health food company Purabon produces a range of healthy protein and Paleo Protein balls in three flavours; salted Caramel, Peanut Butter and Hazelnut Cacao. With a focus on vegan, gluten free, dairy free and no added sugar, Purabon knew they wanted a design which broke away from the conventional ‘primal’ concept thinking usually associated with Paleo and whole-food snacks, and looked for a design which would be both as exciting and enticing as the highly nutritional protein balls tasted.”

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“Wrapped and sold individually in cafés, juice bars, fitness centres and health food stores from point-of-sale boxed units, the three flavours needed to be easily identified within the Purabon family of products.

Targeting a demographic of both the health conscience and active trendy hipster, an original design with character and appealing to each required a fresh approach.”

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“The solution was to build a design based on ‘at the heart of the Purabon brand is temptation without the sin’. Custom illustrations encircle and entwine into a heart holding the Purabon Protein Balls title framed with edges of primal colours to determine the flavour. Illustrations of birds, bees, snakes, flowers, butterflies and apples, sprout concepts of Adam & Eve and the garden of Eden. Complex and simple simultaneously, the resulting design resembles a sophisticated tattoo art style of happiness and good health.”

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Designed By: Dessein
Designer Leanne Balen
Creative Director Geoff Bickford
Location: Perth, Australia