Popitas Takes Inspiration From Childhood Comics and Pop Art

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Mara Rodríguez designed this adorable packaging for Popitas, a snack food brand that takes inspiration from comic book illustrations and pop art.

“Based on the brand's name -POP-itas, we based our design on the Pop Art style: inspiration from the comic's graphic language, saturated colors, handmade lettering and very simplified illustrations made with an outline.”

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“On each flavor, we use a chromatic range that represents it, we made illustrations of the main ingredients that accompany the product, and we created a geometric pattern for the ‘fried chip’ packaging. In addition, we created a unique lettering for each flavor, and we accompanied it with a taste adjective, which encourages the consumer to taste the product.”

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“We created a very different design from what is already on the market and this will not only attract the attention of children for their drawings, but also capture the gaze of adults who can remember their teenage years surrounded by comics.”

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Designed By: Mara Rodríguez
Location: Spain