Mara Rodríguez designed this adorable packaging for Popitas, a snack food brand that takes inspiration from comic book illustrations and pop art.

“Based on the brand’s name -POP-itas, we based our design on the Pop Art style: inspiration from the comic’s graphic language, saturated colors, handmade lettering and very simplified illustrations made with an outline.”

“On each flavor, we use a chromatic range that represents it, we made illustrations of the main ingredients that accompany the product, and we created a geometric pattern for the ‘fried chip’ packaging. In addition, we created a unique lettering for each flavor, and we accompanied it with a taste adjective, which encourages the consumer to taste the product.”