The Good Thymes Aims to Capture a Taste of Lebanon

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The Good Thymes is a spice blend that celebrates a traditional Lebanese staple with beautifully illustrated packaging.

“Born in Beirut, The Good Thymes offers a range of creatively rethought spice blends, all based on Lebanese oregano, or Zaatar. The Mediterranean essential herb is grown, prepared and packaged by the owner – conveniently a designer, who shaped the brand himself – and his family.”

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“The brand aims to reintroduce the staple dry-herb mix in a modern light of savory fusions.

The illustrations of the packaging were specifically drawn by a local artist, setting the brand apart as a high-end product, in their modern and energetic re-sealable hermetic bags and glass jars, that conserve the freshness and taste of an all-natural product.”

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Designer: Fady Aziz
Illustrator: Elissa Sayde
Photographer: Joelle Kanaan
Copywriter: Charbel Kamal
Location: Lebanon