The Door created this fun and modern branding and packaging for Benny’s Big Time Pizzeria, an up-and-coming restaurant located in North Carolina. The overall design is graphically driven and uses a unique color scheme that sets it apart from other pizzeria designs.
“Benny’s Big Time Pizzeria is a Neapolitan pizzeria from James Beard Award-winning Chef Vivian Howard and husband/business partner Benjamin Knight, stars of the PBS documentary series A Chef’s Life. The documentary explores farm-fresh cooking, family, and community in small-town Eastern North Carolina. Their new pizzeria’s name comes from a combination of the couple’s childhood nicknames: ‘Benny’ for Knight and ‘Big Time’ for Howard, whose father gave her that moniker as a child when she showcased an early talent for entertaining.”
“Ben and Vivian worked with longtime partners The Door to develop the visual identity for the restaurant, and to design and produce its collateral. The Door first worked with Ben and Vivian to focus the key attributes of the Benny’s experience around the quality of its housemade menu items, the comfort and approachability of its experience, and a playful personality. It was also determined that the Benny’s identity should cue the Italian focus of the cuisine while avoiding the stereotypical signifiers of an Italian-American restaurant (think: red and green color palette, grape vine motifs, and straw-wrapped Chianti bottles).”
