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These Sunglasses Come In Coffin-Inspired Packaging

by Natalie Mouradian on 02/22/2018 | 2 Minute Read

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Spanish agency F33 designed this unique and slightly morbid packaging for Roswood, a high-quality sunglass brand.

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“The wooden sunglasses brand Roswood ordered us to create its identity and packaging. In a market already full of similar products, we decided to create a story under the closure ‘Eternal Sunglasses’, which generates positive attributes and increases the perception of the product's quality, getting away from the competency.”

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Designed By: F33Location: Murcia, Spain