These Sunglasses Come In Coffin-Inspired Packaging

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Spanish agency F33 designed this unique and slightly morbid packaging for Roswood, a high-quality sunglass brand.

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“The wooden sunglasses brand Roswood ordered us to create its identity and packaging. In a market already full of similar products, we decided to create a story under the closure ‘Eternal Sunglasses’, which generates positive attributes and increases the perception of the product's quality, getting away from the competency.”

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Designed By: F33
Location: Murcia, Spain