These Sunglasses Come In Coffin-Inspired Packaging
Spanish agency F33 designed this unique and slightly morbid packaging for Roswood, a high-quality sunglass brand.
“The wooden sunglasses brand Roswood ordered us to create its identity and packaging. In a market already full of similar products, we decided to create a story under the closure ‘Eternal Sunglasses’, which generates positive attributes and increases the perception of the product's quality, getting away from the competency.”
Designed By: F33
Location: Murcia, Spain