This Smoked Salmon Packaging Comes With a Quirky Look


Steph Yamey created this wonderfully quirky packaging design for Mr Flax, a company that specializes in creating delicious smoked salmon products. The window in the packaging provides for transparency so consumers can get a glimpse of the freshness of the product, while bold typography and illustration draw the viewer in.


“Packaging design and branding for Mr Flax, a boutique salmon providore that hand cures and cold smoked salmon in small batches. The brief was to convey the premium quality of the product while also injecting the personality of Julian Flax, the young bearded artisan behind the brand.”


Designed By: Steph Yamey
Location: Australia