We love this clean and aesthetically pleasing packaging for Google’s range of Made by Google products that came out last year. The design is simple yet showcases the product by utilizing photography in an effective way.
“For the 2017 launch of Made by Google hardware products, we introduced a brand new identity and packaging system. This design system links a family of products together, both hero products and accompanying accessory products. The challenge required a design solution that is flexible and scalable across a variety of premium hardware products at Google.”
“Our goal was to develop a brand visual language that both upholds our brand values and celebrates the industrial design of our new hardware products. We deliberately chose to focus on simplicity and minimalism, defining a style that highlights the product design and promotes brand recognition.
