Check Out the Packaging for These Adorable Holiday Gifts


For this past holiday season McCann Beograd decided to spread seasonal cheer with this adorable packaging for a client gift that comes in the form of a jolly Nutcracker.

“Once upon a time in a galaxy far far away there was an agency that wanted to try to do the interesting thing. They wanted to find again, to reinvent, to catch with their bare hands and return it to themselves - the ancient and magical, shiny and unique, careless and fabulous spirit of the real Christmas. They were kind of infected with that nutty idea to actually get together and enjoy that time of the year. And the nuttiest of all was the wish to do it at work and for the clients…”


“They stepped into the long-forgotten fairytale and wanted to ask The Nutcracker for the advice. We don’t know why The Nutcracker was so inspiring. Maybe it was because the story is several centuries old or because of their location where some other Christmas heroes were more known, but the result of the quest was marvelous.

The Nutcracker appeared smooth, exposed, naked - like just born from a log and… multiplied! All The Nutcrackers were like a blank white paper. Why? They didn’t know what a Nutcracker from The Balkans would look like so they hesitated to take any expression and appearance.”


“CRACKLE, CRACKLE, CRACKLE… that was the spark to move every designer differently. Their imagination and crafty hands personalized each and every naked Nutcracker as a handmade gift for the special client with a unified advertiser’s Xmas message: LET’S CRACK MORE GLORIOUS IDEAS TOGETHER!”


“The firework of inspiration and firecrackers of joy made a garrison of colorful Nutcrackers. Created in one day. Created by hand. Created with the best wishes and thoughts. Everybody smiled.

And all Nutcrackers lived happily ever after in tailor-made boxes with a special story on it and a colorable cover so they enjoyed fulfilled lives on shelves and on the office desks of our beloved clients.



Designed By: McCann Beograd
Photographer: Marko Todorović
Location: Belgrade, Serbia