For this past holiday season McCann Beograd decided to spread seasonal cheer with this adorable packaging for a client gift that comes in the form of a jolly Nutcracker.
“Once upon a time in a galaxy far far away there was an agency that wanted to try to do the interesting thing. They wanted to find again, to reinvent, to catch with their bare hands and return it to themselves – the ancient and magical, shiny and unique, careless and fabulous spirit of the real Christmas. They were kind of infected with that nutty idea to actually get together and enjoy that time of the year. And the nuttiest of all was the wish to do it at work and for the clients…”
“They stepped into the long-forgotten fairytale and wanted to ask The Nutcracker for the advice. We don’t know why The Nutcracker was so inspiring. Maybe it was because the story is several centuries old or because of their location where some other Christmas heroes were more known, but the result of the quest was marvelous.
