Drugstore Favorite Covergirl Gets a Sleek and Streamlined New Look


You might have noticed that one of America’s favorite drugstore brands is looking a little different these days. New York based agency Established have redesigned the branding and packaging for Covergirl. The look is a complete overhaul of what was before, making for a beautiful minimalistic design solution that lets the product shine on its own.


“Established has completely reinvented this iconic brand from the ground up, redesigning every aspect the brand from logo to packaging to store fixtures and producing video assets for its worldwide launch. In the biggest change to Covergirl in its history, a sense of prestige and clean confidence has been brought to what was previously a very chaotic and promotion driven mass market environment.”


“The logo is carefully crafted but is clean and confident. A graphic system of type and black and white stripes brings fashion and much needed order to a very busy and difficult environment to navigate for consumers. Products are designed in a simple understated way.”


Designed By: Established

Location: New York City, New York