Big Bend Brewing Co. Captures The Spirit of West Texas


Austin based Guerilla Suit designed these Western-inspired brews for Big Bend Brewing Company. The packaging captures the spirit of West Texas by incorporating beautiful vintage-inspired typography and a modern yet rustic color scheme.


“People make the pilgrimage out to West Texas for a reason. The vast openness and rugged landscape give you perspective. It’s a place where the frontier spirit is alive and well. Where dreams manifest and great things are made from nothing. The frontier spirit is an open invitation. It doesn’t care who you are or where you come from. You just have to work hard to reap its rewards.

The design of these cans was equal parts labor and love. We designed BBBC with the same passion, hard work and humility as the men and women who shaped West Texas.”


“To outsiders, Texas is a state. But to those of us lucky enough to call it home, it’s a lifestyle. It’s familia and friends and a backyard that stretches from Big Bend to the Gulf. You could spend your entire life exploring the riches of this state and not come close to appreciating it all. But that shouldn’t stop you from trying.

The Tejas can design is our way of sharing the spirit of Texas with all our neighbors.”


Designed By: Guerilla Suit
Art Director: Luigi Maldonado
Designer: Patrick Barry
Photographer: Alison Narro
Location: Austin, Texas