Designers Share their Favorite Packaging & Branding Projects from 2017

Published

February 1, 2018

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Every year on The Dieline, we share our top packaging posts and design articles from the previous 365 days. And this year, we decided to turn the tables and ask designers from around the world to pick their favorite design of 2017. From well-executed rebrands from well-loved companies to stunning new work from brands we can’t wait to get our hands on (not to mention a hilarious knock-off of junk food packaging), these are some of the most memorable designs from 2017, according to designers.

My favorite design of 2017 is Prongles. It was created by the team at Cards Against Humanity, which is famous for its dark humor.

Prongles is a wonderful example of design as comedy. It subverts the norms of junk food packaging. Overly exuberant cartoon mascot. “Extreme” sport themes. Tagline that says nothing. Pop/sugary colors. Irrelevant product sparkles. Noisey background gradients. Repetition of diagonals.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.