Chances are, when you get home after a long day at work, there is no one more excited to see you than your dog. No matter how big or small, old or young, you’ll be met with dog kisses and a I-can-barely-contain-myself energy. So it makes sense that Modern Kanine tries to capture this, even when it comes to something as unglamorous as picking up poop.

“We took a deep dive into what it meant to be a pet owner and to be responsible for all parts of our canine companion’s well being,” LinLinna Xu, CEO and Founder of Studio Wulf said. “Through some user interviews and also being dog owners ourselves, we sought to really understand this dynamic.” After exploring a few different approaches with the client, they came up with some concepts, tested out a variety of packaging finishes, color variations, and quantities in the market—all coming from a place of deep understanding of owners and their dogs.

The client was primarily worried about visibility in the market, wanting something that would stand out from the competition but also still be recognizable enough to pet owners. It needed a balance of trendiness with the color pop while also staying within a reasonable budget. From their research, they couldn’t find any other brand that quite captured the perfect trifecta of excellent visual design, affordability, and high quality. As Linna mentioned, they needed to design something ”that you can find anywhere from independent pet boutiques to larger retail chains and online retailers such as Amazon.”