Moon Troops designed the packaging for Moerie, a high-end hair care brand. With rich brown coloring and humanist typography, the overall feel is one that is natural and organic, reinforcing the quality of the ingredients found within the product.
“The Moerie product line contains an overall feeling of naturalness, luxury and unique composition. Creating the packaging concept for this product carried us away 100 years into the past inside a small Provence pharmacy where everything was carefully mixed and iconic brown glass medical bottles were filled with all natural contents and would find themselves in customer’s hands. As well as a natural past, the splendour of the modern day fashion industry also was great influence creating this concept.”
“‘Only what matters the most’ – is the main idea behind this design. All the superfluous elements were eliminated leaving only parts that customer cares about. A lot of attention was paid to materials, printing technologies and quality while graphic contents minimized.
