UK-based agency Alphabet designed the elegant packaging for Hippo&Crate, a new subscription service that aims to bring consumers dental products that are tailored to their specific needs.

Branding a New Kind of Toothcare

We helped launch Hippo&Crate, the first subscription-based brand that is transforming the way we shop for toothcare with personalised crates, delivered straight to your door. In response to an industry that tends to overwhelm consumers with specs and jargon, we crafted a unique visual language to establish Hippo&Crate as a brand that stands for beautiful, honest and affordable toothcare.