BEGI is the Energy Drink That Takes Direct Inspiration From 90s Rave Fashion

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Polina Zagumenova designed this attention-grabbing packaging for BEGI, an energy drink that takes direct inspiration from raves and dance parties from the 1990s.

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"'BEGI' is the energy drink based on rave culture from the 1990's. Do you remember the fashion style of that period? Of course it was common to sport a bright jacket! There were a lot of variations of this cult cloth; bright colours and different patterns could help you stand out from the crowd. Therefore I decided to make a print of that jacket on the package for you to feel the atmosphere and energy of a rave. The brand line consists of six different flavours with the packaging differing in the colours and patterns made according to each flavour. Drink 'BEGI' and get a charge of a crazy rave in your heart!"

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Designed By: Polina Zagumenova

Location: Moscow, Russia