Designhorse AS designed this simple yet elegant packaging for Complete Vegan, a supplement brand that specializes in providing essential nutrition to vegans and vegetarians.

“Complete Vegan is a product range of 100% vegan dietary supplements made from algae and plant resources. The products target vegans and vegetarians – a target group with strict criteria for what they are consuming through their diet.”

“The vegan product segment is characterized by a organic/green/crafty design that we wanted to avoid. To be disruptive to the segment and appeal to a bigger audience we chose a minimalist design solution, with elegant typography and high quality print. Complete Vegan is a dietary supplement that does not necessarily have to be associated with a ‘alternative’ lifestyle, but can be used by anyone interested in sustainability, environment and climate.