These Supplements Are Made Especially for Vegans and Vegetarians

designhorse-complete-vegan-natura-lab-packaging-identity-4.jpg

Designhorse AS designed this simple yet elegant packaging for Complete Vegan, a supplement brand that specializes in providing essential nutrition to vegans and vegetarians.

"Complete Vegan is a product range of 100% vegan dietary supplements made from algae and plant resources. The products target vegans and vegetarians – a target group with strict criteria for what they are consuming through their diet.”

designhorse-complete-vegan-natura-lab-packaging-identity-3.jpg
designhorse-complete-vegan-natura-lab-packaging-identity-2.jpg
designhorse-complete-vegan-natura-lab-packaging-identity-1.jpg

“The vegan product segment is characterized by a organic/green/crafty design that we wanted to avoid. To be disruptive to the segment and appeal to a bigger audience we chose a minimalist design solution, with elegant typography and high quality print. Complete Vegan is a dietary supplement that does not necessarily have to be associated with a ‘alternative’ lifestyle, but can be used by anyone interested in sustainability, environment and climate.

To be honest to the content we chose to print the packaging on a environmentally friendly biodegradable paper.”

designhorse-complete-vegan-natura-lab-packaging-identity-5.jpg
designhorse-complete-vegan-natura-lab-packaging-identity-6.jpg
 

Designed By: Designhorse AS
Designer: Axel Gustafsson
Project Manager: Nicolai Jernberg
Client: Natura Lab
Location: Oslo, Norway