Hoovers Revenge is a Spirit That Tells The Story of a Family Dog
by Natalie Mouradian on 02/06/2018 | 3 Minute Read
Proof Agency and Jim Harper Creative teamed up to create this beautiful packaging for Hoover’s Revenge, a limited release whisky that comes with a family story.
“Proof Agency hired us to help design this new offering from Marble Distilling Company from Carbondale, CO. They provided sketches and an amazing amount of direction. The vision of Proof Owner Jack Thorwegan was to recreate the scene that inspired the name of the product on the label. We hired Russian Illustrators Grafit Studios who painted the mountain lion attack that the family dog Hoover fended off making him a family hero. We surrounded the painting with the story, brand cues and a lot of copper foil.”
Agency: Proof Agency Client: Marble DistillingDesigner: Jim HarperProduction: Jim HarperArt Director: Jack ThorweganIllustrator: Grafit StudioPhotography of Bottle: Jennifer SilverbergPrinter: Blue Label DigitalLocation: Edwardsville, IL