RoGo is an Innovative Beverage That Combines Dairy Servings With Fruit

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Kayhan Baspinar designed this eye-catching packaging for Rogo, a milk brand that creates products that mix dairy needs with fruit intake.

“In order to ingratiate milk to children, Rogo brought fruits’ flavor and milk’s nutritiousness together. This innovative product is the first and only in it’s category and contains 30% milk, 35% fruits and 67 mg calcium.”

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“While designing the logo, we were inspired by the udder, so arrayed letters stand symmetrically as four round shapes. For the packing design, we gave primacy to attract children’s attention, therefore we gathered fruit slices and milk piquantly. By this way, we expressed how the product occurred, as natural as we could.”

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Designer: Kayhan Baspinar
Client: Saray Milkman
Agency: Genna İstanbul
Location: İstanbul, Turkey