Lenticular Printing Brings Packaging to Life

Published

January 29, 2018

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By: Greg Schuman

Have you ever walked by a display in a store and noticed that the image changes as you walk by it? Or maybe you have picked up a DVD and found that the cover has a serious 3D effect. Chances are that you have seen this special effect printing on occasion for years but didn’t know what it was called. While most people come up with the word “hologram” for any 3D image, these were all likely examples of a special print process called “lenticular printing.”

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.