With marijuana legalization sweeping the United States, there’s now an influx of beautiful cannabis packaging hitting the scene, and this gorgeous packaging for Dovana edibles is a perfect example. San Francisco based agency Noise13 was responsible for the intricate and elegant design to help put this high-end cannabis brand on the map.

“Recognizing white space in the evolving edibles market, the founders of Dovana came to us with a vision of a sophisticated cannabis-infused caramel. The mom and pop duo already had an artisanal-level recipe and wanted to collaborate with us to create a brand strategy, name, and packaging system to match.”

“Our work with Dovana began with a quick D&A session, where we zeroed in on a specific target audience for the brand: female to androgynous, 30-70 years in age, new and existing cannabis users. To appeal to this demographic, we determined that both the name and brand personality needed to exude luxury but still be approachable — could we inspire people to replace their after-work glass of wine with a Dovana caramel instead?