“Trapped by conventional design studios and advertising agencies, brands today need a holistic approach to branding at large.”

Anomaly Brands (previously named Bloombox Brand Engineers) doesn’t just tackle design from an advertising or branding perspective. Instead, they play the long game by providing holistic branding solutions. By making brands a growth driver for businesses, they want brands to be loved and trusted by consumers for years to come.

They’ve worked with a variety of clients in India and the Middle East, in industries like healthcare, education, luxury, travel, and even music. So when it came time for Bliss Chocolates to revamp and become Smoor, they aimed to create something immersive and desirable that would set a new bar for what luxury could look like.