Bangkok based Yindee Design is responsible for the adorable packaging for this Japanese snack.
“Furukari is a fused word of ‘Furutsu’ (fruit in Japanese dialect) and ‘Karikari’ (crunchy in Japanese).”
“This snack consists of crunchy dried fruits and Hokkaido milk chocolate. Initially, Hokkaido milk chocolate was placed primarily and fruit secondary. It was also in a bite-size bar not a breakable rectangular bar as the recent one. The previous name of the brand is Chokaido, which is a blend of Chocolate and Hokkaido. The overall product was confusing for consumers; likewise, it didn’t sell well.”
