BioWash Will Help You Keep Your Home Clean in a Green Way
Brazilian agency chablau! revamped the packaging for BioWash, a line of natural cleaning products.
“With almost 30 years of experience and tradition in the market of natural cleaning products in Brazil, the company BioWash came to us with the need to renew its entire packaging line, as well as to adapt them for exportation (English and Spanish versions).”
“We started with a branding project for the company, with the redesign of its logo and essence. From the new concept we developed, called eco smart, the values f the products are reinforced, combining the sustainable appeal as a product differential with a communication with personalized symbols, cleaner and more direct information display on the labels.”
“After a survey of both the domestic and foreign markets (evaluating export potential), and brand consumers (current and potential), the project to renew the entire packaging line was aimed at improving the presentation and display of product differentials, providing a visual unity for the entire line, point of purchase differentiation and the promise of high performance, against the usual consumer resistance with natural cleaning products.
The project consisted on the design of 13 items.”
Designers: Hugo Souza, Marcela Mamede & Letícia Oliveira
Client: Becky Weltzien, BioWash and CBD - Centro Brasil Design