Bring a Little Piece of India Home With This New Line of Readymade Food

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Bring a little piece of India home with this bold line of readymade Indian food. Toolbox Design  created an eye-catching packaging solution for Vij’s at Home.

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“Vikram Vij is the reigning emperor of modern Indian cuisine in Canada, a beloved figure and a household name. For his Vij’s at Home line, the celebrated curries of his Vancouver restaurants are packaged up for perfectly spiced at-home indulgence. Toolbox wanted the design of the packaging to reflect the passion, personality, and gusto of the man himself. Combining careful photography, a vivid colour system, and evocative storytelling, we reinvented the series with a vital new design. It’s a culinary tour of India – without the 19-hour flight.”

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Designed By: Toolbox Design
Creative Director: Niko Potton
Designer: Veronica Stark
Production Artist: Karie McKinley
Copywriter: Jon Shanahan
Account Manager: Victoria Whyte
Client: Vij’s
Location: Vancouver BC, Canada