AVB Brand has teamed up with Andrews Flour in order to redesign the branding and packaging for this traditional North Irish product.

“Mortons has been providing flour in Northern Ireland since 1835 and to this day it continues to be stocked by Northern Ireland’s leading supermarkets and grocers. The objective of this project was to re-position and re-brand Mortons as the leading premium local flour in NI while also actively targeting a younger audience. Research showed that there was an upward trend in younger people taking up baking. The client was seeking a phased re-brand with initial packaging redesign followed by campaign activity and website redevelopment.”

“We spent time with the management and marketing team to completely understand the challenges of milling, packing, distributing and selling flour in NI. We also went on a site visit to the mill to see exactly how the flour is made and packed.