Today, Coloradoâs Breckenridge Brewery unveiled the updated packaging for their entire stable of beers. Working with the creative team at VSA Partners, Breckenridgeâs reworked brand taps into the Rockies by reflecting their hometown pride as well as their commitment to craftsmanship.
For almost three decades, Breckenridge has been front and center to the ever-expanding and highly influential beer scene in Colorado. In fact, theyâre the third oldest craft brewer in a state with other big players like Oskar Blues and New Belgium. After the brewery was acquired by AB InBev in 2016, they started to look for a design firm that could help them modernize their packaging.
