Brandimage announced that Monoprix, a major city center retailer in France and pioneer in upscale to-go food, has teamed up with Brandimage to launch its new Food To Go line for busy urbanites on the go.
HEALTHY SNACKING: GOOD FOOD EVERY DAY
The challenge: offering fresh, high-quality, healthy, affordable and practical products that are as appealing as they are tasty, all day long. Staying ahead of the trends to meet the everyday needs of urbanites and travelers.
FRESHNESS AND TRANSPARENCY: TIME TO GET REAL
Brandimage created a graphic design that highlights appealing and ultra-fresh products. The line gets real through transparent packaging that focuses on the product selection, quality ingredients and simple recipes.
High-quality labels promote Monoprix’s commitments:
– “Prepared by hand” on all sandwiches and salads
– “Fruits picked at their peak” on all fruit salads
