Putting on a layer of BuzzStopper is like having skin as thick as a rhino, protecting you from mosquito and other insect bites. Designed by Jay Liu, the packaging is eye-catching enough for children but still something adults would feel comfortable purchasing for themselves, too. Liu explained a bit more about how the idea for the project began, choosing the various fonts, creating different sizes of the finished product, and more.
Jay Liu: BuzzStopper was conceptualised in the midst of Singapore’s Zika outbreak last summer, and the original brief required a simple packaging that would appeal to both kids and young adults and parents.
As there was a request to produce 2 bottle sizes, the toughest part of the project was to find a visual linkage between their designs. Having both of them with a same adapted look might result in them appearing graphically bland.