Pearlfisher has teamed up with Taylors of Harrogate to create a new look for their line of quality teas and coffees. The reinvigorated line features beautiful patterns and illustrations that help visually convey the power of their flavors.

“Taylors of Harrogate, a family business that dates back to 1886, has earned itself an unrivalled reputation for quality through its devotion to the craft of outstanding coffee and tea. Finding itself struggling to resolve inherent tensions in the present day – the brand is both conservative and contemporary, traditional and progressive, considered and entrepreneurial – Taylors of Harrogate turned to Pearlfisher to hone its vision and futureproof its portfolio around a new, unique expression.”

“Craft is at the heart of Taylors of Harrogate, but the inundation of ‘craft’ as an expression of authenticity in every category was diluting the brand’s positioning. To understand the role of artistry in the context of the brand’s heritage, Pearlfisher explored an extension of ‘craft’ into ‘craftsmanship’. Bringing this together with a focus on ‘family’ and ‘flavour,’ two foundational values for the brand, Pearlfisher defined a new vision – ‘The Home of Extraordinary Flavour’ – to take Taylors forward.