Today, brand experience is now more important than ever. Brands try to convey a unique sense of identity, and the very notion of that identity is deeply intertwined with the value the brand provides its customers.
But if you have a brand with a strong presence and a trusting consumer base, can that brand extend themselves to new places and create products we wouldn’t normally associate with them?
For instance, when we talk about Amazon, we don’t just think about books anymore. We think of them as a virtual department store or grocer, a destination where we can get everything under the sun.
We tasked a group of young and emerging designers with creating extensions of well-known brands by imagining that they’ve unveiled a line of personal care and cosmetic products.
And this wasn’t just any re-brand. Designers were to not only take the core characteristics of familiar brands and expanding them into a new line of products, but also consider the unique attributes of their consumers as well.
For Lovisa Boucher’s ArtCenter Project, she chose activist company and supplier of outdoor gear, Patagonia. Her soaps and lotion bars come housed in recyclable packaging, a nod to the company’s commitment to sustainability, and wouldn’t seem out of line if they made an appearance near the checkout aisle.
Designed By: Lovisa Boucher
School: ArtCenter College of Design
Instructors: Andrew Gibbs & Jessica Deseo
