What if the Ace Hotel’s Rooms Came Stocked With Their Own Line of Beauty Products?
Today, brand experience is now more important than ever. Brands try to convey a unique sense of identity, and the very notion of that identity is deeply intertwined with the value the brand provides its customers.
But if you have a brand with a strong presence and a trusting consumer base, can that brand extend themselves to new places and create products we wouldn’t normally associate with them?
For instance, when we talk about Amazon, we don’t just think about books anymore. We think of them as a virtual department store or grocer, a destination where we can get everything under the sun.
We tasked a group of young and emerging designers with creating extensions of well-known brands by imagining that they’ve unveiled a line of personal care and cosmetic products.
And this wasn’t just any re-brand. Designers were to not only take the core characteristics of familiar brands and expanding them into a new line of products, but also consider the unique attributes of their consumers as well.
For Jodi Chan’s contribution to the ArtCenter challenge, she imagined a line of unisex bath and beauty products as designed by the Ace Hotel. So smitten with Jodi’s conceptual designs, we had to ask ourselves if we would really be all that surprised finding these products in the bathroom of the Ace Hotel.
Designed By: Jodi Chan
School: ArtCenter College of Design
Instructors: Andrew Gibbs & Jessica Deseo