Stay Hydrated In Style With This Reusable Bottle By Stay Sixty

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Two Create Studio has teamed up with Stay Sixty to create a chic and stylish reusable water bottle that helps cut down on plastic water bottle usage.

"'50 million barrels of oil are used every year to pump, process, transport and refrigerate single-use bottled water. 10% of the plastic manufactured worldwide ends up in the ocean'. 

By refilling a Stay Sixty bottle you help rid the planet of these wasteful and energy consuming plastic bottles."

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"The founders of Stay Sixty approached Two Create with the concept of designing a refillable bottle that was both functional and appealing enough to encourage consumers to stop buying plastics bottles. In order to do so the bottle needed to be truly versatile, looking great in any environment from the gym to the office. It needed to be truly environmentally sound and be made of materials that are both healthy and sustainable."

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"The result is a beautifully crafted bottle made from high grade stainless steel with BPA free components. The double-walled design keeps drinks fresh and prevents condensation in your bag, whilst the unique removable base aids cleaning and filling. The bottle can easily be filled from the base with ice cubes, fruit, powder drinks or smoothies. Most importantly the removable base makes cleaning quick and effective, a hugely important factor in extending the lifespan of the product. Other bottles on the market without this feature quickly become a breeding ground for bacteria, unhygienic and need to be replaced prematurely."

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"Two Create worked on all areas of the brand from naming, identity and tone of voice to product and packaging design.   

'People feel thirsty when they have already lost around 2-3% of their body’s water. Mental performance and physical coordination start to become impaired before thirst kicks in, typically around 1% dehydration'.

Your body should stay 60% hydrated, this was the inspiration behind the naming of the brand."

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"Stay Sixty bottles are available to pre-order from August 2017 in 3 carefully selected shades."

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Agency: Two Create Studio 
Client: Stay Sixty 
Creative Director: Tobie Snowdowne
Designer: Max Pedersen
Location: London, UK