Stupendous Studio designed the packaging for CALÉ Wine, taking a simple yet bold approach. The main element of the packaging is the typography, which is comprised of a striking condensed typeface that takes on the life of the package.

“CALÉ is a small production of a ‘pitarra’ style wine from Coria, province of Cáceres region of Extremadura, Spain.

Calé is produced using traditional winemaking methods which includes fermentation in clay pots dating back to the Roman Empire.”