Carl Nas Associates Follows the Golden Ratio for Winsor & Newton Packaging

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UK-based Carl Nas Associates recently helmed the redesign of Winsor & Newton's new watercolor papers, and they did so with the "fine artist in mind." 

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"The same golden ratio grid, found on our recent canvas project, guaranteed the same information hierarchy, proportions, and scale across all 32 SKUs. Sizes vary from 22×30 inches down to 4×6 inches post card formats."

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"The white wrap, which includes the most vital information in store, can easily be removed by the artist, revealing an exclusively engraved cover with foiled silver details. Seen here is the Professional 100% cotton range in three different surfaces — Hot press, Cold Press and Rough grain."

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Designed By: Carl Nas Associates
Creative Director: Carl Nas
Designers: James Cotton, Nuno Silva