From the moment we set our eyes on the Brandless product line, we were in love with their clean, uniform design and vibrant colors. Brandless is revolutionizing the CPG Market with their wide array of household items, beauty products, and pantry staples. Best of all, everything costs $3.00.

We got a chance to speak with Brandless about their design process as well as helping build trust among consumers by being open and transparent.

Brandless: We saw people becoming paralyzed by the paradox of choice. We approached the design of our packaging to create a simple visual system that distills the most important information.